Let's Keep it Short
Presenting CineMass -
A disruptive, new exhibition ecosystem for rural audiences that focuses on short films.
The Premise of CineMass
A Background
In a cinema crazy India, the vast majority of audiences are unaware of the short film content being produced here. With disposable time under pressure and there being no outlet for Big Screen Entertainment in Rural India - GreyOwl believes that starting rural mini-theatres that show Short Format, Wholesome Entertainment is the way of the future.
These theatres - called CineMass - proudly proclaim:
बड़ा पर्दा, बुलंद आवाज़।
मनोरंजन का नया अन्दाज़!
Our Mission
01
Give creators of Short Films the best possible revenue channels
02
To enable Short Films to generate revenues at par with Feature Films
03
To get audience participation beyond viewing, by enabling ratings
About CineMass
Meet the Team
GreyOwl is run by veteran entrepreneurs with a proven track record of building large scale businesses in Fintech, Rural Infrastructure and Film Acquisition & Distribution
Founder & Chief Executive Officer
Sarika Bondre
An engineer by education, with a gold medal from Whistling Woods.
She brings over 20 years of experience in entrepreneurship, management and cinema - having led organisations & specialist teams
Founder & Director
Anurag Gupta
An entrepreneur and pioneer in numerous fields including Financial Inclusion, Mobile Payments & Unmanned Aircrafts.
He brings over 30 years of experience in building businesses against all odds.
Chief Acquisitions & Programming Officer
Gautam Shiknis
Recognised as one of the most notable MBA alumni of the prestigious NMIMS.
He brings 25 years of experience in building pioneering brands and creating businesses in CRM & tech driven media.
